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Product Positioning
Our Mission
Our Mission is to produce a first class publication
symbolic for Nigeria's Independence that will deal on issues of governance and
nation building, bridge the gap between the ruler and the ruled by providing
information; and ultimately join in the reputation effort of government agencies
aimed at building a brand of the Nigerian nation.1st October will
celebrate the passion and strength of our men and women who continue to send
signals that our nation Nigeria must be thrust on a high pedestal in the comity
of nations.
Product Definition
1st October is a SPECIAL INDEPENDENCE
publication designed with the aim of providing the Nigeria's publics the needed
information on the Nigerian experience
Unique Selling Proposition
In the first edition, we offered an exclusive - the
very 1960 Independence edition of Daily Times raw as it was produced 47 years
ago. This year's edition offers assets in the Diaspora, a cooperative with the
Nigerians In the Diaspora Organisation (NIDO) Americas.
Already, a public presentation has been done in
Houston, Texas, where the Vice President, Dr. Goodluck Jonathan introduced the
preview edition to the international community.
Technical Specifications
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Finished Size -
250 mm x 350 mm
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No. of Pages -
350 pages
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No. of Colours -
Full Process
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Paper Type -
Cover: 250gsm Art Card
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Inner: 90gsm Art Paper
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Finishing
- Thread
Sewn/Perfect Binding
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Special Effect -
Matt Lamination on cover
NG. It is first of its kind and it will become for us
an annual.
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