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Turnaround Measures
As core investor, Folio Communications has begun technical
and management re-engineering and the refocusing of The
Daily Times to meet the enormous demands and challenges of
news papering in the 21st century. The effort
would involve re-branding and re-positioning of the titles
in the Daily Times stable as well as introduction of other
titles.
Folio has since begun and is
instituting the required infrastructure and processes to ensure
the newspaper giant is back on the street to the delight of its
numerous readers. In spite of the initial distractions and
disruption arising mainly from commercial disagreements among
the stakeholders, the company finally started the turnaround of
The Daily Times, with trial publishing commencing in November
2006.
When The Daily Times fully evolves and peaks, we
will do an estimated circulation of 1,000,000 copies daily with
a pass on rate of 10 to 1 per paper. This will give a reach of
10,000,000 individuals making it the most widely read
publication in sub-saharan Africa.
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